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GETTING STARTED IN THE BOOKMAKING BUSINESS

On March 25, 2019, in Bookie Advice, by Bobby Goodspeed

If you have been considering the possibility of becoming a local bookmaker, on whatever level, there are a few things that you should consider going in.

 The very first thing that you have to do is to be very careful as to how you go about it. To be a successful Bookmaker requires that you walk that fine line between being a social animal so that you attract enough players……and being a secretive animal which keeps a low profile and stays out of trouble.

 A local bookies’ business is built on trust. After several years of experimenting with sending money out of the country to off shore sports books, most players are eager to find themselves a reliable local guy who can provide dependable access to wagering and then be there with their payout and a smile when they win.

 Making money in the bookie business is not based on luck…..well, not to any great extent anyway. To be sure, luck enters into the equation on a fairly regular basis, but you can’t base a business on luck alone. Bookies make their living on the interest traditionally charged on each wager called the “juice” or sometimes the “vig”.

 Today’s savvy Bookie will affiliate himself with a service provider known as a pay per head company which will give him, and all his players, access to wagering options either via the phone or the Internet 24 hours a day, 365 days a year.

 On your personal mobile device, you will be able to access all of the required reporting to keep on top of your business at all times without carrying around all that troublesome and incriminating paperwork at any time.

 It is very important that the Bookmaker new to the game take the time to look around and find the right pay per head service for him. Don’t make the mistake of jumping for the cheapest price available.

 Beware that there exist PPH companies that are offering the moon for a cheap price but who simply do not have the infrastructure necessary to provide what they promise. Find a company that has been around for awhile. Better still, find a company that someone you know and trust is using and is happy with.

 Remember, the product that your pay per head service provides is what your clients will see as representing you as a Bookmaker and a business person. Quality software and quality service attract quality long term clients

 

THERE IS ONLY ONE AUGUSTA NATIONAL

On March 25, 2019, in Sporting News, by Bobby Goodspeed

 

 

Augusta National Golf Course is one of the most beautiful sports venues on the planet.  It’s probably on more peoples bucket list than the Grand Canyon. 

 Spring is almost here and the PGA tour goes back to the Augusta National for the 2019 Masters in early April.  No event in golf brings more prestige to the golfer.  No prize is coveted more than that iconic green jacket. 

 After his solid victory at the World Golf Championship at the Chapultepec Country Club in Mexico City, Dustin Johnson is now the number one favorite to walk away with the Masters title this year.  Johnson has been knocking on the door at Augusta for the last three years in a row by finishing in the top ten each year.  His best finish so far was tied for fourth place back in 2016.  

 Las Vegas odds makers have set Dustin Johnson as the favorite at Augusta at 10 to 1 odds, with Tiger Woods, Rory McElroy and Justin Rose close behind him at 12 to 1.  The top three young American golfers Justin Thomas, Rickie Fowler and Jordan Spieth follow at 14 to 1 and 16 to 1. 

 Last year Tiger Woods made it onto the favorites list for the Masters based more on his reputation and past performances than was realistic.  Even after shooting a blistering three under par 69 on the final day, Woods still finished at one over par and 16 strokes behind the 2018 winner Patrick Reed. 

 Rickie Fowler, Jordan Spieth and the Spaniard Jon Rahm finished out the top 4 in the 2018 Masters and all four will be back at it again on April the 11th this year vying for a lions’ share of the huge $11,000,000 prize, the largest payout on this year’s PGA tour.  

 Weather the winner turns out to be one of the favorites or some long shot coming out on top, he is going to walk away a wealthy man.  Top prize this year will reach almost two million dollars to the winner. The runner up still gets over a million bucks and even coming in 14th place still nets the golfer over $200,000!  The Masters is rarefied air in more ways than one.  

 There are lots of folks who would like to see Tiger Woods come back and win the Masters once again.  Every time the Tiger hits the links there is a huge crowd cheering him on, sometimes to the point of distraction. Even the boys in Las Vegas are rooting for Mr. Woods.  Betting is always brisker when Tiger is in the mix and this year at Augusta is setting up to be a record outing.  

 

NEW AGE WAGERING SOFTWARE REVOLUTIONIZES BETTING

On March 25, 2019, in Betting Software, by Bobby Goodspeed

 BOOKIE SOFTWARE 2

Some of the brightest minds in the software industry today are working on wagering software.  The modern bookmaker working today bears little resemblance to the guy hanging on the pay phone on the back wall of a sports bar with a roll of quarters in one hand and his little black book in the other.

 How things have changed for the local bookie these days.  Thanks to the advent of modern wagering software using cutting edge technology, today’s local guy is now able to offer to his clients any wagering option being offered by the major sports books including worldwide sports book action as well as attractive…and profitable casinos and race book action…available on their mobile devices around the clock.

 Never mind that a first class PPH service like HOST costs a little bit more than the cheap shops.  You will end up increasing your hold percentage at the end of the month anyway, plus have much fewer hassles to deal with.  Beware of some slick sales person offering you super service at an incredibly low price.  As Mom used to say, ‘if it seems too good to be true, it probably is’.

In fact, the quickest way to kill a good bookie business these days is to offer your clients a second-rate service to wager with.  Remember that the price per head service that you contract to host your players is actually representing you.  Of course you want the best presentation available when your business is at stake.

 The industry leader in modern bookie software is DGS, which stands for Digital Gaming Solutions.  They have been located down in Costa Rica since the very early days of international internet wagering back in the mid-nineties.  DGS is straight-forward, user friendly and it has been in popular use for so long now that most of your players are probably already familiar with the software.

 The bookie friendly first class software offered by  host pph.com allows their agents the ability to control the limits and max payouts on all wagers.  Those limits can also be individually customized for each client, as the agent sees fit.

 Today’s successful bookmaker wants to allow maximum sports book betting opportunities for this clients to wager on….and put their funds at risk.  In doing so there is an obvious increase in overall volume….which should lead to an increased hold percentage at the end of the month.  Modern wagering software offers him just that.

 

DUNDON MAKES $250,000,000 BET

On March 19, 2019, in Gambling Headlines, by Bobby Goodspeed

aaf 2

Dallas billionaire Tom Dundon, owner of the Carolina Hurricanes of the NHL, has assumed the chairmanship of, and a majority stake in, the fledgling Alliance of American Football league…and all it cost him was $250,000,000.  Such a deal!

Earlier rumors of financial instability in the AAF were quickly and quietly put to rest with Dundon’s input.  Of course it’s an investment, albeit a risky one, and Mr. Dundon fully expects to make a profit at some point.  Still, that’s a lot of money to put down on a bet.

He did get a fancy new Alliance of American Football business card which carries his new title of ‘chairman’.  It remains to be seen what else comes with that little card. Tom didn’t get in the position of being able to invest a quarter of a billion dollars in anything by being dumb or naive.

Dundon stated on a local Raleigh, North Carolina sports program, “My investment should keep this thing viable for years and years to come”. In 2017 he put down $420 million to purchase the Carolina Hurricanes of the National Hockey League along with PNC Arena in Raleigh where the Hurricanes play.  That’s $670,000,000 folks!  The man must like sports a lot.

Actually, Tom Dundon didn’t just show up at the AAF front offices and plop down $250 million bucks.  It is more like a commitment up to that amount. He did not even discuss the investment until he saw the AAF actually play some televised games and look like a viable proposition. Now he plans on incrementally investing in the Alliance with the 250 being what amounts to his max at some point.

Charlie Ebersol, who put the AAF together from the beginning, has admitted that the league almost didn’t get to the first game due to ‘various complications’.  In the beginning he had “plenty enough commitments to last a long time, but maybe not the money in the bank”.  That problem now seems to have been taken care of and the AAF seems like it’s off to an auspicious beginning.

Scott Butera, MGM’s director of interactive gaming, has announced that MGM Resorts International has also made an investment in the AAF tech platform and now has a 3 year agreement to be the leagues official sports betting sponsor and exclusive gaming partner.  This marks the first time ever that any sports organization has sold exclusive in-game betting rights to a sportsbook of any kind.

 

GETTING STARTED IN THE BOOKMAKING BUSINESS

On March 19, 2019, in Uncategorized, by Bobby Goodspeed

g.bfilm.threestooges

If you have been considering the possibility of becoming a local bookmaker, on whatever level, there are a few things that you should consider going in.

 The very first thing that you have to do is to be very careful as to how you go about it. To be a successful Bookmaker requires that you walk that fine line between being a social animal so that you attract enough players……and being a secretive animal which keeps a low profile and stays out of trouble.

 A local bookies’ business is built on trust. After several years of experimenting with sending money out of the country to off shore sports books, most players are eager to find themselves a reliable local guy who can provide dependable access to wagering and then be there with their payout and a smile when they win.

 Making money in the bookie business is not based on luck…..well, not to any great extent anyway. To be sure, luck enters into the equation on a fairly regular basis, but you can’t base a business on luck alone. Bookies make their living on the interest traditionally charged on each wager called the “juice” or sometimes the “vig”.

 Today’s savvy Bookie will affiliate himself with a service provider known as a pay per head company which will give him, and all his players, access to wagering options either via the phone or the Internet 24 hours a day, 365 days a year.

 On your personal mobile device, you will be able to access all of the required reporting to keep on top of your business at all times without carrying around all that troublesome and incriminating paperwork at any time.

 It is very important that the Bookmaker new to the game take the time to look around and find the right pay per head service for him. Don’t make the mistake of jumping for the cheapest price available.

 Beware that there exist PPH companies that are offering the moon for a cheap price but who simply do not have the infrastructure necessary to provide what they promise. Find a company that has been around for awhile. Better still, find a company that someone you know and trust is using and is happy with.

 Remember, the product that your pay per head service provides is what your clients will see as representing you as a Bookmaker and a business person. Quality software and quality service attract quality long term clients!

 
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